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Lisa Schmitt

Florida Gulf Coast University, Bachelor of Science in Marketing
May 2011

  • 3.33/4.0 Cumulative GPA
  • Developed a Market Research Report. Researched the Health Clinic at Florida Gulf Coast University and came up with ways to better improve it.
  • Prepared an Advertising Campaign requiring a written plan book. Worked on a budget to promote the Florida Gulf Coast University Men’s Basketball Team, using radio advertisings, commercials and promotional items.
  • Previously worked on The Marketing Game where teams compete in the creation of a Marketing Plan Project and the development of a “new” product or service in an existing category.

 

Florida Gulf Coast University, Bachelor of Science in Management
May 2011

  • 3.33/4.0 Cumulative GPA
  • Worked on a Business Strategy Game, which included running a shoe company and being responsible for the entire company.
  • Created an Entrepreneurship Feasibility Analysis, which included a new business plan, market, industry and product/service research and a pro-forma income statement.